My Principle. Professional media training helps you to learn more about the way journalists work and to understand the ground rules of the media: print, radio, TV & online. And you will learn to move in them with ease. Example: I need a sound bite from you, a short statement of 20-30 seconds. But you reply in long, intertwined sentences of 1-2 minutes. Guess what happens: I cut your statements according to my needs – and you feel misquoted. Therefore: Learn how to work with journalists professionally.
Improve your Know-how. Short sentences, descriptive language oriented towards your listeners, using examples, key words and comparisons. I practice with you rhetorical forms, quick-witted answers to controversial questions, and the placement of your own key messages.